AFTERNOON DRIVE SHOW
Although it doesn`t always pull the same audience numbers as Breakfast, Afternoon Drive is critical to the station`s mix on air and plays a significant role to the overall Time Spent Listening (TSL) and cumulative audience figures. The pace of the show is critical with a substantial volume of news and information having to be incorporated into the mix. Getting this show right requires a skilful mix of the ingredients that will keep the listener locked to the station and provide that mix of information and entertainment that shortens the ride home and reduces the stress of rush-hour traffic.
The adage – “If a station is not in profit by 9 a.m. then it never will be” – makes this particular award one of the most important. The judges will be looking for a show that captures the energy and essence of its target market both geographically and demographically. Morning radio can often sound the same in many markets, so the judges will look for style, content and presentation that is original, creative, exciting and enticing. Morning radio is often about team broadcasting, and judges will, therefore, pay special attention to how the team blends together and plays off one another. The best morning radio, while often tightly packed and pre-produced, can be a meaningful vehicle for advertisers.
BUSINESS AND FINANCE SHOW
This category is open to all radio stations that have a dedicated business show of 15 minutes or more in duration. Not only will the judges take into account how the core business demographic is catered for in terms of programming choice, but also how the subject is covered for the broader audience in terms of ease of explanation. They will be looking for “penetrating interviews” and interpretation that get to the heart of the business debate in South Africa, as well as how business is covered in terms of the empowerment and developmental economy debate.
This category is open to all radio stations across all categories broadcasting typically from 09:00 to 15:00 during weekdays. The show will be assessed on how well it understands the unique needs of the time channel and programmes accordingly, and judges will be looking for freshness in presentation, and how uniquely the broadcast hour is used. Consideration will also be given to whether advertisers have got value for money, and whether the show deserves the accolade of being a daily must-have appointment with the listener. High production values are a must.
Radio is an excellent medium for telling stories and there are few better ways of telling a story than through a well-crafted documentary. Documentary programmes provide compelling listening and edutainment and remain imprinted on the listeners mind for a long time after listening to the programme. Masters of the documentary craft use the material at hand to evoke exceptionally powerful images in the listener`s mind, with the fabric of the story engaging the listener and keeping the listener tuned into the story to hear the conclusion. We are looking to acknowledge the best documentary programmes broadcast on radio.
Radio Drama is a specialized field. This is true exploration of “theatre of the mind”. A skilful drama producer will use all the tools available to bring the drama to life and conjure up vivid images within the imagination of the listener. Utilising voices, sound effects, stereophonic separation and a great deal of craftsmanship, the producer can play on the imagination and the emotions of the listener. Judges are looking for exceptional work in this arena – work that has captured the attention of the listener and kept the listener glued to the radio. This category comprises any full-length radio drama or radio sketch.
This category is open to any show in any music-only format across any time channel. The judges will focus specifically on how the show understands and interprets the format in a manner that is entertaining, engaging and compelling and adds real value to the core listenership. Special attention will be given to show production, which would include links and special features.
NEWS AND ACTUALITY SHOW
This category is open to all radio stations that have a bona fide news and actuality programme comprising original news and current affairs of fifteen minutes in duration or more, and broadcast at any time of the day or night. This excludes hourly news bulletins. The category would also be open to a broader talkshow that covers current affairs. The show will be assessed on the way in which stories and issues are handled in terms of presentation, immediacy, style and objectivity.
This category is open to all radio stations across all categories broadcasting from 19:00 in the evening to 06:00 in the morning, weekdays and over weekends. Night-time broadcasting typically requires a change of pace and mood, and the show must reflect this. Judges will also look at how the show best addresses the needs of the audience, as well as excellence in presentation and production. Given that night-time radio audiences tend to dwindle as it gets later, judges will be asking one key question: “What compels me to stay with this show?”
This category is open to all radio stations that have a dedicated sports programme or feature of 10 minutes or more in duration. Extended radio sports bulletins would be eligible to enter this category, as well as once-off reports. Passion and knowledge in presentation, and the ability to generate excitement for listeners will be key elements sought by the judges. Team, provincial or national partisanship would not be considered in a negative light. The judges will be looking for a show, or a bulletin, or a feature that goes beyond just the score line and the scorers – in other words, the human element, the drama, the pain and the sweat of the event, and how it`s articulated on radio.
WEEKEND RADIO SHOW
This is open to all shows that air over weekends. Weekend radio is often overlooked and yet it plays a vital role in the station`s overall “past 7-day” audience figures. Whilst the pace and the style of presentation can be substantially different over weekends, the judges are looking for shows that make a difference – shows with which the listener will make an appointment to listen, shows that are seen as the highlight of a listener`s weekend entertainment diet.