The Liberty Radio Awards is a credible, well-judged transparent programme that promotes and recognises excellence in radio, with the objective of ensuring that radio remains one of South Africa’s foremost media choices. It’s about rewarding those individuals and organisations who combine talent, hard work and skill to ensure that their listeners are compelled. It’s about securing the future of the radio industry by rewarding excellence and motivating the constant and consistent raising of standards. Ultimately, it’s about raising the bar by recognizing and rewarding those that inform and entertain us. Over 93% of South Africans interact with radio on a weekly basis – more than any other media category.