Today marks World Radio Day, an initiative by UNESCO to celebrate radio and how it helps to shape our lives.
“Radio is still the most dynamic, reactive and engaging medium there is, adapting to 21st century changes and offering new ways to interact and participate. Where social media and audience fragmentation can put us in media bubbles of like-minded people, radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to their needs, radio provides the diversity of views and voices needed to address the challenges we face.
Radio informs us and transforms us, through entertainment, information and audience participation. Having a radio means that you are never alone – you always have a friend in radio” (http://en.unesco.org/events/world-radio-day-2017)
Being in the radio industry is a blessing. Radio is one of the most creative and innovative industries and the direct and immediate response that we elicit from listeners is an affirming (and somewhat addictive) experience.
May you celebrate radio today, and every day in the knowledge that your ultimate employer is the listener and keeping them happy and compelled is your key to success.
Viva Radio, viva!!