This category is open to the any presenter who plays the starring role in hosting the Afternoon Drive show typically between 16:00 and 19:00 (but not limited to these times) on weekdays. The time channel is in substantial demand by advertisers who aim to reach mobile and economically-active individuals and the key to presentation here is to present information and entertainment in such a compelling manner as to reduce stress during rush hour.
The breakfast presenter is the “flagship” presenter of any radio station, as this person not only sets the tone for the rest of the day`s broadcasting, but also sets and guides the style of the entire radio station. The presenter needs to be at the top of his/her game, and understand and be able to address the complex needs of the time-challenged morning audience with style, verve, confidence, ease and originality. The judges will look for someone who rises to this immense task, and will judge both their relationship with the audience, as well as their broadcast stamina.
The Sports presenter award is for a presenter who presents a sports-focused show and shows an in-depth passion for sport and an ability to translate this passion into presentation that informs, entertains and educates the listener and which adds value to the listeners’ experience.
Ask any person what their biggest gripe is, and on the list will be traffic snarl and gridlock. Commuters at all times of the day rely on up-to-date traffic information that is delivered clearly but, more importantly, interpretatively. In other words, am I being told of alternative routes and options. A good on-air traffic reporter will also reflect the mood of the moment. They need to understand our frustration behind the wheel.
This category is open to any news reader working on any radio station who is responsible for delivering a news bulletin of between 90 seconds and 7 minutes in duration. While authority and believability in reading, as well as the reader’s intrinsic understanding of the bulletin and the issues that it raises will be of significant importance, the judges will also appraise pace, style, nuance and ease on the ear.
Reporting on a news story; and in particular a developing story from the “field” is a challenging task. The reporter needs to capture the scene and to then report on this in an informative and compelling manner – one which allows the listener to be “transported” to the heart of the story. In many cases these reports are filed under extremely challenging and sometimes even dangerous conditions. This category is open to any field news reporter who is responsible for delivering concise, compelling informative reports from a remote location which is normally the source of the news story and which is used in the content of a news bulletin on the station.
This category is open to the unsung heroes of radio – those people who conceptualise and sustain a block of programming during the day or night. Producers have to have an intricate knowledge of their audience and make sure the presenter is delivering accordingly. At the same time, the producer needs to have the trust and confidence of the presenter/s in order to get them to deliver their best work. Judges can instinctively hear a well-produced radio show, but they will also look at new ideas, creative sustainability, and will look for seamless continuity from one idea to another. While music and speech formats are very different, good producers, in both genres, are critical to success. The judges will determine if the show is tight and crisp. If it is, often it is due to the “silent tiller work” of a great producer and THAT person/s will be our winner!
This is a category which will rely on brief written nominations from any Station Manager. The Candidate for this award must be 35 or younger – either on air, or behind the scenes – who is making his/her mark on the industry. The award is aimed at a person who has an intrinsic understanding and love for the medium, respects its past, but who also has great ideas about its future. The person would be someone who is a tireless worker and on whom the radio station has come to rely.
HALL OF FAME NOMINATION
This is a category which will rely on brief written nominations. The judges would like to consider a person who has been in the industry for over 15 years, who is either still in the business, or has retired. (The judges would also be happy to consider a posthumous award). This person/s (more than one award will be made) needs to have made an indelible mark on the industry – either on air, or in management and, ideally, who is revered and talked about by the industry. The judges would like this person to have been a strong inspiration and mentor.
RADIO INNOVATION AWARD
This category seeks to recognise and reward innovative, “out of the box” concepts in the form of programming and in any form of technology that serves to improve the radio industry and the radio experience for all stakeholders. This will include external organizations who innovate solutions that add value to the industry and that ultimately enhance radio’s business proposition.
AFTERNOON DRIVE SHOW
Although it doesn`t always pull the same audience numbers as Breakfast, Afternoon Drive is critical to the station`s mix on air and plays a significant role to the overall Time Spent Listening (TSL) and cumulative audience figures. The pace of the show is critical with a substantial volume of news and information having to be incorporated into the mix. Getting this show right requires a skilful mix of the ingredients that will keep the listener locked to the station and provide that mix of information and entertainment that shortens the ride home and reduces the stress of rush-hour traffic.
The adage – “If a station is not in profit by 9 a.m. then it never will be” – makes this particular award one of the most important. The judges will be looking for a show that captures the energy and essence of its target market both geographically and demographically. Morning radio can often sound the same in many markets, so the judges will look for style, content and presentation that is original, creative, exciting and enticing. Morning radio is often about team-broadcasting, and judges will, therefore, pay special attention to how the team blends together and plays off one another. The best morning radio, while often tightly packed and pre-produced, can be a meaningful vehicle for advertisers.
BUSINESS AND FINANCE SHOW
This category is open to all radio stations that have a dedicated business show of 15 minutes or more in duration. Not only will the judges take into account how the core business demographic is catered for in terms of programming choice, but also how the subject is covered for the broader audience in terms of ease of explanation. They will be looking for “penetrating interviews” and interpretation that get to the heart of the business debate in South Africa, as well as how business is covered in terms of the empowerment and developmental economy debate.
This category is open to all radio stations across all categories broadcasting typically from 09:00 to 15:00 during weekdays and over weekends. The show will be assessed on how well it understands the unique needs of the time channel and programmes accordingly, and judges will be looking for freshness in presentation, and how uniquely the broadcast hour is used. Consideration will also be given to whether advertisers have got value for money, and whether the show deserves the accolade of being a daily must-have appointment with the listener. High production values are a must.
Radio is an excellent medium for telling stories and there are few better ways of telling a story than through a well-crafted documentary. Documentary programmes provide compelling listening and edutainment and remain imprinted on the listeners mind for a long time after listening to the programme. Masters of the documentary craft use the material at hand to evoke exceptionally powerful images in the listener`s mind, with the fabric of the story engaging the listener and keeping the listener tuned into the story to hear the conclusion. We are looking to acknowledge the best documentary programmes broadcast on radio.
Radio Drama is a specialized field. This is true exploration of “theatre of the mind”. A skilful drama producer will use all the tools available to bring the drama to life and conjure up vivid images within the imagination of the listener. Utilising voices, sound effects, stereophonic separation and a great deal of craftsmanship, the producer can play on the imagination and the emotions of the listener. Judges are looking for exceptional work in this arena – work that has captured the attention of the listener and kept the listener glued to the radio. This category comprises any full-length radio drama or radio sketch.
This category is open to any show in any music-only format across any time channel. The judges will focus specifically on how the show understands and interprets the format in a manner that is entertaining, engaging and compelling and adds real value to the core listenership. Special attention will be given to show production, which would include links and special features.
NEWS AND ACTUALITY SHOW
This category is open to all radio stations that have a bona fide news and actuality programme comprising original news and current affairs of fifteen minutes in duration or more, and broadcast at any time of the day or night. This excludes hourly news bulletins. The category would also be open to a broader talkshow that covers current affairs. The show will be assessed on the way in which stories and issues are handled in terms of presentation, immediacy, style and objectivity.
This category is open to all radio stations across all categories broadcasting from 19:00 in the evening to 06:00 in the morning, weekdays and over weekends. Night-time broadcasting typically requires a change of pace and mood, and the show must reflect this. Judges will also look at how the show best addresses the needs of the audience, as well as excellence in presentation and production. Given that night-time radio audiences tend to dwindle as it gets later, judges will be asking one key question: “What compels me to stay with this show?”
This category is open to all radio stations that have a dedicated sports programme or feature of 10 minutes or more in duration. Extended radio sports bulletins would be eligible to enter this category, as well as once-off reports. Passion and knowledge in presentation, and the ability to generate excitement for listeners will be key elements sought by the judges. Team, provincial or national partisanship would not be considered in a negative light. The judges will be looking for a show, or a bulletin, or a feature that goes beyond just the score line and the scorers – in other words, the human element, the drama, the pain and the sweat of the event, and how it`s articulated on radio.
WEEKEND RADIO SHOW
This is open to all shows that air over weekends. Weekend radio is often overlooked and yet it plays a vital role in the station`s overall “past 7-day” audience figures. Whilst the pace and the style of presentation can be substantially different over weekends, the judges are looking for shows that make a difference – shows with which the listener will make an appointment to listen, shows that are seen as the highlight of a listener`s weekend entertainment diet.
STATION OF THE YEAR
This is the grand prix, the big kahuna, the mother of all prizes, the one staff will want to tell their mothers about and have the station logo tattooed on their bodies. We recognise four categories: commercial, community, campus and PBS station of the year. We need a detailed and comprehensive written motivation that would look at on-air success and innovation, audience growth, community outreach and that X -factor. If a brief audio presentation with key outtakes helps your cause, feel free to send us a disc. What, we ask, would give your station the right to call itself the Liberty Radio Station of the Year?
A great radio station is one that understands the community it broadcasts to and the contribution it can make. This category seeks to reward radio stations that do this in a meaningful and sustained manner and whose outreach makes a genuine difference to peoples` lives. The judges would look at both ongoing and one-off events, but those that are undertaken with real heart and not by expediency.
MULTI CHANNEL PROMOTION AWARD
The Multi-Channel Promotion Award highlights radio’s ability to integrate new technologies to enhance the relationship between the station and its listeners. The award will recognize stations that develop- and creatively execute- campaigns that jointly feature the station’s brand and one or more of the following: vodcasts/podcasts; mobile phones; multimedia apps; electronic media; and social media/networking sites. Judges will be looking for campaigns that champion the station brand and the on-air product, whilst engaging the listeners and fostering a more intimate relationship between the station and its audience. You need to demonstrate how you have used multi-channel media platforms to encourage new listeners, increase TSL (Time Spent Listening), create on-air excitement, generate hype and broader exposure for the station and reward loyal listeners.
The “sound” of a good radio station is clear, impactful and, most of all, distinct. This category looks at well-constructed, jingles, stings and stabs and how they all fit into the overall construct and personality of the station. Judges would listen carefully to the craft of packaging and would be particularly interested to hear special packaging for dedicated on-air events.
This category recognises excellence in promotions and related activities that are designed to strengthen a radio station`s own brand, and to entrench it more deeply with its audience. Conventional on-air promotions commissioned by and for regular advertisers are excluded, as the focus here is on the station`s own brand. This does not exclude the possibility that third-party brands may be involved as secondary sponsors. The promotion or event could be anything from a charity drive or sports event to a treasure hunt, etc.