For Palesa Tau, winning the Radio Awards Bursary Scheme indicates that she has supporters who believe in her as much as she believes in herself. Viewing radio as her destiny, winning this bursary means she is able to pursue radio unreservedly. “I grew up knowing that I had a purpose to fulfil, and from the first time I got behind a microphone, I discovered what that purpose was,” she explains. Tau’s journey in radio began when she joined community station Westside FM on Johannesburg’s West Rand in 2013, working as a content and technical producer, as well as hosting a weekend show.Although it was presenting that made Tau fall in love with the industry, it was her experience in producing that cemented her ambition to pursue radio as a career. It is, after all, the production of great content, she maintains, that is the foundation of connecting to audiences.
Following her time at Westside FM, Tau was accepted as an intern into the Y Academy, where she gained experience in commercial radio in marketing and events, production, sales, news, copywriting and presenting. She simultaneously worked as a freelance voiceover artist and content producer.
“I have always wanted holistic knowledge of the radio industry, and this forms part of my journey in learning and absorbing in order to grow within my chosen career,” Tau asserts. The foundation in both community and commercial radio, combined with the Advanced Radio Certificate, will give Tau the edge in achieving her future goals – in 10 years, she predicts, she will be a decision-maker within the industry, as well as a mentor to those who share the same passion for radio that she does. “It is my goal and hope to become a prominent and respected figure within the industry, as well as to create fresh perspectives, in order to give those who come after me the inspiration to chase after what they want to achieve,” she concludes.